Project a professional image and level the playing field with large organisations

Brand recognition will help people lean toward your product when given the choice between your product and one they have never heard of. At the same time, though remember that your competitors are also working on brand recognition, which means their brand could be more recognizable. Continue to differentiate yourself and be sure to add value to your product in order to get to the next stage.

Attract traffic to your site. By using keywords in your domain name, search engines are more likely to retrieve your website in their search results

No need to reprint business cards and letterheads when you change Internet Service Provider. Your internet address remains the same.

Increase your credibility with your own address yourname@yourdomain.com instead of using a free email address such as yourname@yahoo.com, yourname@yahoo.com, yourname@tpg.com.au, yourname@gmail.com. What happen if you need to change your ISP? Why you advertise FREE your ISP NOT your own business? 

If you move premises, your customers can contact you by email or look on your website to find out where you have physically relocated.

Your domain name is not linked to a third party's name e.g. yourname@tpg.com.au, yourname@bigpond.com, yourname@optus.com.au 

Have the ability to organise your correspondence with an alias e.g. sales@yourdomain.com, help@yourdomain.com or yourname@yourdomain.com