Search Engine Optimisation (SEO)

When it comes to marketing your business online, there are many questions you may have. Two of the most common questions may be:

1. With so many ways to market online these days, how do I maximize my budget by spending the right amount on the right campaign?

2. With millions of users on the Internet every day, how do I get the ones to come to my site that matter the most, and not spend my marketing budget on traffic that won’t convert to new business?

LAST SOLUTIONS provides the perfect range of online marketing services that are designed to get more money and more customers to your business. We know how important visitors are to your website. We know that a pretty website is just a pretty website - to make money from it, you need traffic. And not any kind of traffic, TARGETED TRAFFIC!

So how does a website usually get traffic anyway? Great question! Below is a chart to illustrate just that. You can see that on average 15% of the traffic that gets to your website is direct, meaning that a user simply types the web address directly in their browser (http://www.lastsolutions.com.au//); 5% originate from others linking to your site, and about 80% comes from search engines!

Though we can assist you with many aspects of online marketing, our main focus and pride is Search Engine Optimization (SEO) and Pay-Per-Click advertising.

What is the difference?

Organic listings are results of Google’s, and other search engines, secret algorithms. Their goal is to display the most relevant results. Our goal with search engine optimization is to prove to Google that your site is the most relevant for specific keywords, and have it show up on page 1 (as most people don’t go past the first page).

The results labeled ‘Pay Per Click Ads’ are paid-for listings, also known as sponsored results. With a properly strategized and optimized Pay-Per-Click campaign, your website will show up here in as fast as 15 minutes! The difference here is that with Pay-Per-Click, you will be paying a fee for every visitor that comes to your website. With SEO, you never pay for each individual visitor.