Custom Website Design
Our designers knowledge and experience put them at the forefront of their field.
With the combination of a deep passion for their art and an advanced understanding of the business environment their expertise ensures our work is not only eye-catching and exciting but,and equally important,also practical and industry relevant.Our services.
Decisions regarding art, typography, layout and interactive media are calculated to sync with your strategy by focusing design elements towards meeting the goals, functions and purposes of your site.Our services.
If you need help developing a marketing or advertising strategy we can offer the experience and media know how developed over decades dealing with some of Australias biggest retailers.
Identity and Branding
Branding refers to how your market sees,knows and ranks you.
The perceptions customers make of your business include everything from your logo to the way your receptionist sounds on the other end of the phone.
We understand the importance of strategising to position your brand as a symbol your audience knows, recognizes and trusts.
However,we don’t just stop at logo,colour palette and slogan development.
Our designers and marketing strategists will work hand in hand with you to guide your brand in the direction that best suit your company values and objectives.
Our design team is highly experienced in providing services including logos ,Flash website design and E-catalogues,together with traditional catalogues and brochures.
We also have extensive experience in both production and media placement for newspapers,magazines,radio and television.
Whether you are big or small, new or old, if you sell products or services and want to generate sales online we can meet your needs by supplying the ecommerce system that best suits your business.
Not only do we provide great front end user interfaces, but our ecommerce solutions will allow you to manage online transactions and inventory with ease, helping to increase profit margins.
It’s simple really – a website design ecommerce site that is not only easy for your customers to use but is also easy for you to manage.
We can supply basic,safe and secure online payment systems with multiple payment options ,right through to setting up custom payment systems to suit your special requirements.
With our industry leading custom and licensed Content Management Systems you can rest assured that you can keep your site both up-to-date and up to the minute.
Specialising in a wide range of CMS we offer proprietary systems built from the ground up to through to open source solutions.
We are the people to help you to maintain and grow a dynamic ecommerce website – let us help you to start building strong online sales today!
A marketing plan is a map to success , although you can’t go very far unless you know where you are headed.
We work with our clients to determine the destination, develop the plan, lay out the strategy and sync it all with the vision and purpose of your organization.
Only then do we wrap it all up in a design that makes it work!
Email Newsletter Campaigns
Combining both unique design and copywriting assistance we can produce effective newsletters geared towards your market.
One of the things we love so much about email is that the return on investment (ROI) is high, and with the right strategy and the right look, you can expect the sales to flow.
Social media, live video feeds, blogs and web games are just a few ideas to expand your range and build brand recognition in the new social and geographical audiences that conventional marketing methods can’t always reach.
We understand the newest design trends and stay on top of the latest media, communication and marketing concepts.
Our goal is to educate and empower you and your company so that all media , new or old , can help you.
This is how you establish the relevancy of your web pages in the eyes of the search engines. These are just a few of the strategies that can influence your Website rankings within the search engine results pages.
Search Engine Optimisation
Effective and relevant keywords are the cornerstone of search engine optimisation (SEO) and search engine marketing (SEM). Every website developed for profit must revolve around carefully chosen and strategically placed keywords.
The creation of original content on your website is one of the most important on-page search engine optimisation strategies. Page content that is detailed and unique to each individual page with relevant keywords interspersed throughout will have a significant advantage in being deemed relevant by the search engines
Search engines consider keywords found in your title tag to be extremely important. They literally tell the search engine what your web page is about and are what the search engines use as your Web page’s link in the search results.
The amount of pages on your website increases the content on your site, which, in turn increases the various page titles that contain relevant keywords about your services.
Increased web pages allows you to dedicate whole pages to your most important services, which enhance the search terms that can be indexed.
These are just a few of the ‘on-page’ optimisation strategies that the Active Web Group SEO Department will employ to help increase the rankings of your Web pages.