This is of utmost importance and how we establish the relevancy of your web pages in the eyes of leading search engines.
If you have gone so far as getting your business online it makes sense to make yourself easy to find.
Once a search is made for a product or service a search engine will process it by comparing the words in the request with the pages in its database.
Since it is likely that more than one page , and probably millions of pages , could contain the words entered the search engine will then calculate their relevancy.
It will then retrieve the results and display them ranked in the order of importance it places them.
Search Engine Optimisation helps rank you above your competitors by making search engines see your site as ‘more relevant’